DIRECTION AND COPY
Carhartt has been working for American workers for 127 years. They want people who wear their clothes to feel proud and respected for their hard work, that's why they created a brand of quality, Made by America, for you.
Newsletters featuring initial worker's stories will be sent out to customers on the current company mail list. They will be able to fill out the attached card and mail it back to be featured in upcoming issues.
On the company's website we gather all the stories submitted through the cards, twitter and through the site itself.
Thirty second radio spots featuring stories of American workers.